A Field Study of the Street Slogans of the Dravida Kazhagam

Abstract

The aim of this field study is to highlight how the Dravida Kazhaga street slogans became a powerful and unique tool for the development of that movement. Superstitions, racial consciousness and rights, women's rights education and language, economic development programs and universal humanitarian principles are found in those texts. Words of denial of God, anti-religious words, advices for human harmony, and words of eradicating superstition are seen as eloquent words that highlight Thanthai Periyar's ideas. Dravida Kazhagam's education policy and language policy are all Periyar policies only Based on that, anti-Hindi slogans have been divided into bilingual acceptance slogans and anti-education policy slogans. It is important to note that research ethics are not required for this research study, which has been prepared through field research.